1 in 8 people in the world struggle with hunger, including 13 million kids and teenagers in America and 2.5 million Canadians who live without secure access to food.

General Mills has a trailblazing history of making food with passion, pioneering many firsts and treating the world with care. People, passion, and purpose are a critical part of their brand’s core values, which is why they wanted help creating a campaign where they could impact food-related challenges in a major way.

In collaboration with General Mills, we developed the Feeding Better Futures campaign, where we helped young people get involved with food-related issues—sustainable agriculture, access to healthy food (food deserts), and hunger relief. We partnered with Anna Sophia Robb to help us along the journey.

Work:

• Video treatment

• Strategy

• Creative direction