Jopwell wanted its content to stand out, so I gave it a personality.
Jopwell is a diversity hiring startup that helps companies connect with talented Black, Latino, and Native American candidates for jobs and internships—making the hiring process more inclusive and representative.
Make it stand out.
Managed editorial content across blogs, guiding the full content lifecycle—from strategy and topic ideation to writing, editing, and publishing. Crafted inclusive, mission-aligned stories that elevate underrepresented voices and reflect the platform’s values. Ensure consistency in brand tone, optimize for accessibility and SEO, and collaborate cross-functionally to support campaigns that drive equity in hiring.
Collaborated with marketing, design, and partnerships teams to amplify employer branding and thought leadership efforts.
Social + Branded Content Strategy and Execution.
At Jopwell, I led social strategy and execution to amplify the brand’s mission of advancing workplace diversity. I developed and launched multi-channel campaigns that showcased community voices, elevated career resources, and positioned Jopwell as a thought leader in DEI. From day-to-day content planning to real-time engagement, I oversaw end-to-end execution across platforms—driving measurable growth in reach, engagement, and brand affinity. My work helped transform Jopwell’s social channels into vibrant, mission-driven spaces for underrepresented professionals.