Jopwell wanted its content to stand out, so I gave it a personality.
Jopwell is a diversity hiring startup that helps companies connect with talented Black, Latino, and Native American candidates for jobs and internships—making the hiring process more inclusive and representative.
Make it stand out.
Managed editorial content across blogs, guiding the full content lifecycle—from strategy and topic ideation to writing, editing, and publishing. Crafted inclusive, mission-aligned stories that elevate underrepresented voices and reflect the platform’s values. Ensure consistency in brand tone, optimize for accessibility and SEO, and collaborate cross-functionally to support campaigns that drive equity in hiring.
Collaborated with marketing, design, and partnerships teams to amplify employer branding and thought leadership efforts.
Free Stock Images Of Our Community At Work
Led the strategy and creative direction for a stock image campaign aimed at increasing authentic representation of diverse professionals in the workplace. Identified a gap in available imagery that reflected real, intersectional identities—across race, gender, body type, ability, and age—and developed a campaign that highlighted inclusive moments in modern work environments. Partnered with photographers, talent, and brand stakeholders to produce a library of visuals that felt candid, aspirational, and true to today’s workforce. These assets were used across marketing, editorial, and partner content to help shift the visual narrative of who belongs in professional spaces.
