I led the development of microcopy, landing pages, in-app copy and editorial strategy that prioritized clarity, empathy, and accessibility. From simplifying complex insurance jargon to crafting intuitive onboarding flows and conversion-focused web copy, my goal was to make the experience feel less like software—and more like support. By centering the voice around real users, especially busy parents navigating care decisions, I helped Sheer Health establish a more human connection from first click to long-term engagement.